question for seth godin

the idea of being as seth refers himself a "professional observer or noticer" is very interesting to me, (example being of him seeing niches in the software market and ultimately ended in him calling software company ceos and giving them the idea, is it possible making money just selling you ideas like that without having to make it yourself (prob unrealistic, since the biggest factor is the risk it takes). Don't let this distract me to the fact that seth has started multiple successful companies since he was young and thats why he probably doesn't feel the urge to do these ideas himself  )

main ideas of the interview and podcasts:

deal of rn: feel huge amount of fear and SOME of u will get rich, but u will feel human and not a machine by following instructions and mnotmy